The D2C brand wants to make natural wellness an everyday affair in Indian households with authentic ayurvedic care
Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.
Swagatika Das and Gaurav Agarwal were engineers-turned-entrepreneurs. Das, an alumnus of IIT-Kharagpur, worked on developing a consumer-centric business strategy at Apple before launching Stitchio, a social media platform focussed on tech products. Agarwal had a proven track record as an entrepreneur, having set up ZipGo and TaxiPixi. They also shared a common passion for natural living and natural wellness, stemming from their medical and agricultural roots. Aware that high-octane advertising promotes chemical-laden synthetic stuff and authentic ayurvedic products are hard to come by, the duo set up Nat Habit, a beauty and personal care range made from fresh and natural ingredients.