Nat Habit’s Personal Care Range Is Made From Fresh Ingredients To Nurture Natural Wellness

Nat Habit’s Personal Care Range Is Made From Fresh Ingredients To Nurture Natural Wellness

SUMMARY

The D2C brand wants to make natural wellness an everyday affair in Indian households with authentic ayurvedic care

Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.

Swagatika Das and Gaurav Agarwal were engineers-turned-entrepreneurs. Das, an alumnus of IIT-Kharagpur, worked on developing a consumer-centric business strategy at Apple before launching Stitchio, a social media platform focussed on tech products. Agarwal had a proven track record as an entrepreneur, having set up ZipGo and TaxiPixi. They also shared a common passion for natural living and natural wellness, stemming from their medical and agricultural roots. Aware that high-octane advertising promotes chemical-laden synthetic stuff and authentic ayurvedic products are hard to come by, the duo set up Nat Habit, a beauty and personal care range made from fresh and natural ingredients.

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